Whether you are a seasoned online store owner, or just getting acclimated running your online marketplace, there are many ways for you to increase your audience and revenue. Below are some tips to improve engagement among your customers.
Visually Appealing
Ensure that your site has high-quality images, graphics, and videos illustrates professionalism and enhances your chances of a consumer making a purchase from your store.
Utilizing Customer Reviews
Testimonials and reviews from other customers are proven to increase revenue. Offering a discount off a future purchase if a customer leaves a review is an effective tactic. The discount incentivizes the customer to return to your site, as well as allowing you to learn from their experience. Gathering more reviews helps show other customers real opinions on your product and can increase conversion rates.
Website Speed
Most people will leave a site if it takes 3 seconds or longer for a page to load, so it is very important to frequently check and optimize page speed.
Simple Check-Out Process
An easy and fluid checkout is crucial to the customer experience. An analysis on shoppers and cart abandonment from the Baymard Institute found, 49% users abandoned their carts because extra costs were too high including shipping, taxes, and fees; 24% because the site wanted them to create an account; 19% because delivery was too slow; and 18% because the checkout process was too long or complicated.
Cross-Sell and Upsell
Suggesting related products to a consumer can be beneficial, especially if they are already planning to purchase one of your items. It’s all about getting the right content in front of the customer at the right time.
A/B Testing
Almost 100% of marketing teams use A/B testing to understand page performances and maximize the potential of a page.
Easy Way to Contact
According to Statista, globally, 37% of consumers expect a response on social media within the same day while 28% expect a response within the same hour.
Social Media
Having a presence on social media is important to create a sense of community and be able to interact with consumers outside of your marketplace. Engaging with your customers on social media is proven to drive traffic back to your site which ultimately increases revenue.
Conclusion
There are many tactics you can do as an online business owner to generate more revenue as many of them are listed above. Seeking help from an outside source, however, can be one of the best things you can do for your company if you really want to maximize your potential.